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发信人: Jobs (温少), 信区: WinNT
标 题: RealNetworks Licenses Microsoft's Windows Media A
发信站: BBS 荔园晨风站 (Thu Mar 16 13:49:33 2000), 转信
RealNetworks Licenses Microsoft's Windows Media Audio Technology
3/14/00
RealNetworks Will Support Windows Media Audio
Is the battle between rivals Microsoft and RealNetworks over?
In a surprise announcement today, Microsoft (http://www.microsoft.com
/windows/windowsmedia/) said that RealNetworks
(http://www.realnetworks.com) has licensed Microsoft's Windows Media
Audio technology for use in its company's products.
What this means is that secure Windows Media audio will be playable on
RealNetworks' software, like RealJukebox.
Will Windows Media become the de facto standard for digital audio?
Microsoft says, yes. Already they have over 70 licensees for its
Software Development Kit (SDK) with companies like Sonique, WinAmp,
MusicMatch and Sonic Foundry supporting Microsoft technology.
"By licensing its audio, security and digital rights management
technology to RealNetworks, Microsoft recognizes the music industries
need to deliver its music in a single download format, reaching the
broadest number of music fans without regard to the software player
they use," said Paul Vidich, Executive Vice President, Warner Music
Group.
Perhaps the biggest benefit for RealNetworks is that Windows Media's
secure music format is used on many other software systems and is
accepted by some major labels. Also, the Windows Media audio format has
smaller file sizes than MP3 when using the same sound quality.
RealNetworks has been pushing MP3 for its music content on the
RealJukebox player.
Although RealNetworks was announced as a new licensee, the company
didn't make an announcement itself, so it's unclear what its plans are.
Also unknown is the status of MP3. Will it fall by the wayside as more
and more companies look to secure distribution of digital music?
The deal announced today involved no money. The Windows Media SDK is
available for free to Windows developers at Microsoft's web site.
Microsoft also announced that measurement firm Media Metrix reported in
its latest SoftUsage Report that Windows Media Player was used more
than any other multimedia player among U.S. households with PCs in
December 1999.
By Jose Alvear
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